Sustainability is not only a technological and a business challenge, it also requires a mindshift, behavioral change and cultural change. With insights and tools derived from the corporate anthropology, Green Culture Lab helps companies and organisation in building cultures of sustainability.
In order to build a organisation with sustainability in its DNA, we need to change the default behaviour. We need to change the habits that are so perfectly logical to a group of people that it has become part of the culture. We need to change the unwritten rules.
Embedding sustainability into the DNA of an organization is about building culture.
6 June 2018 ― 4 reasons why anthropology and innovation are the perfect match. Because innovation is about change. Because innovation is about people. Because it's about building a culture that fosters new ways of thinking.Read the blog article
The sustainability revolution is in essence a revolution of culture