Building Cultures of Sustainability

Green Culture Lab helps companies and organizations to embed sustainability in the very core of their DNA. Because sustainability is about culture.

Sustainability is not only a technological and a business challenge, it also requires a mindshift, behavioral change and cultural change. With insights and tools derived from the corporate anthropology, Green Culture Lab helps companies and organisation in building cultures of sustainability.

In order to build a organisation with sustainability in its DNA, we need to change the default behaviour. We need to change the habits that are so perfectly logical to a group of people that it has become part of the culture. We need to change the unwritten rules.

Embedding sustainability into the DNA of an organization is about building culture. 


Latest blog · 4 reasons why innovation and anthropology are a perfect match

6 June 2018 ― 4 reasons why anthropology and innovation are the perfect match. Because innovation is about change. Because innovation is about people. Because it's about building a culture that fosters new ways of thinking.

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The sustainability revolution is in essence a revolution of culture ― Michiel Schwarz